From project onboarding to design, these are the most effective processes I've developed over time for creating my best work.
The Client and Project Process
Kick-off Call
Before agreeing and sending any deposits, we schedule a 30-minute one-on-one phone call or a 1-hour individual or group video call to go over the project's scope, deliverables, timelines and budget.
Project Proposal
I’ll send you a project proposal outlining deliverables, project schedule, and the agreed quote. Upon approval, we'll share the brand discovery questionnaire and 50% deposit invoices. Once signed, paid, and filled out, the process begins!
Design Take-off
As soon as I have the 50% deposit and the filled questionnaire along with the moodboard, my design process kicks off. From there on, every step I take brings us closer to the ideal direction for your project.
Project Sign-off
Once the final design is approved, I'll send the final invoice. Upon payment, all files and exports will be promptly delivered in an organized folder system for immediate use.
The Design Process
Research & Discovery
Upon receiving your completed brand questionnaire (utilizing a template provided) and a detailed moodboard, I begin the discovery and research phase. At this stage, I delve into your brief and conduct thorough research on your industry and competition to enhance the design process.
Design Direction
Once my research is complete, I'll leverage my knowledge to shape several design paths, highlighting logo variations, fonts, color schemes, and more. This visual roadmap will offer a glimpse into the possibilities for your brand. I'll involve you and your team in the decision-making process.
Design Process
Now it's the exciting stage. Armed with research and the chosen design direction, I embark on my design journey. Here, I will brainstorm various concepts and choose the most impactful one that aligns perfectly with the design direction and brand vision.
Design Presentation
With the leading design picked, I will expand on this into a detailed presentation showcasing typography selection, color choice, imagery treatment, etc. shown in various industry-specific mockups to visualize how this design fits into your world. I will then send this presentation to you to assist in the feedback process.
Feedback and Amends
Take a moment to reflect on the work and share your valuable feedback. This is your chance to suggest any changes, adjustments, or ideas for the next stage via email, ensuring clear communication.
I will tackle your feedback points and based on the importance of the revisions, I may arrange another presentation to walk you through the modifications, or I will communicate via email with an adequate amount of commentary. At this stage, we should be on the brink of finalizing if not already!
Delivery
The moment has come. Everything is now approved. I will now prepare all files and export them in the required formats for final delivery.
